Communication Articles
273: Spectrum Bands: How the latest Ofcom proposals will affect business communication
In simple terms, ‘Spectrum bands' are a collective phrase referring to the frequencies by which public (such as TV and radio) and private (such as SMS messaging) information is transferred from
274: How the Future of Business Communications Follows Consumer Trends
The past ten years have seen an increase in businesses, ranging from smaller office-based companies to hospital trusts with thousands of employees, updating their internal communication systems. As b
275: Despite email, business letter writing is still critically important
When email arrived in force, some brave souls predicted the demise of the business letter.
But it has not happened.
In fact, business letter writing is as important today as ever. Email is handy.
276: Understanding Your Telecom Bill
For most business owners, just looking at your phone bill can cause panic or dread. Instead of checking line by line for accuracy in the invoice, you probably look at the total, sigh, and write a che
277: Business writing course adds efficiency and effectiveness
Most businesses invest a significant amount in training staff.
Such investment is not surprising, because staff represent the company. Your customers and all your stakeholders mostly judge your compa
278: Copywriting pillars to watch for
One of the important pillars of most copywriting is brevity.
Essentially, brevity means saying things in the most economical way. A good copywriter does not give the reader anything he or she does no
279: Rewriting the cornerstone of quality copywriting
You may be copywriting for the first time, or you may be an experienced professional, but very often, when you write your first draft, the words just tumble out.
There may not be a great deal of str
280: Business writing must focus on the audience
The essence of all good business writing is to begin with an understanding of the audience.
It's almost impossible to spend too much time getting to know the people you are trying to reach.
As with
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